Etsy Offsite Ads Fee & Net Margin Calculator
Simulate net profit when an Etsy order is driven by Google, Facebook, or Pinterest Offsite Ads (up to 21.5% + $0.45).
Parameters & Config
Gross transaction amount billed to your customer
Percentage processing surcharge applied to gross order value
Per-transaction flat fee deducted by the platform
Cost of goods sold or fulfillment expense (Set to 0 for digital/software products)
Net earnings cleared into your bank account after all platform & gateway deductions
Cumulative fee deducted by platform and payment network
Key Metrics & Sub-Totals
3 itemsCalculation Summary & Unit Breakdown
| Metric | Calculated Value | Notes / Logic |
|---|---|---|
| Gross Transaction Charge | $50.00 | - |
| Percentage Processing Fee | $10.75 | 21.5% |
| Fixed Transaction Surcharge | $0.45 | - |
| Total Deducted Fees | $11.20 | - |
| Product / Service Cost (COGS) | $15.00 | - |
| Net Take-Home Revenue | $23.80 | - |
| Net Profit Margin | 47.6% | - |
| Break-Even Sales Price | $19.68 | Zero loss minimum price |
| Required Charge to Clear $100 Net | $147.07 | Reverse payout target |
Overview & Methodology
Etsy advertises items across Google, Facebook, and Pinterest. When an ad results in a sale, Etsy charges an Offsite Ads fee: 15% for shops with under $10,000 in trailing 12-month sales, or a mandatory 12% for shops over $10,000. Combined with standard fees, total deductions reach 21.5% to 24.5% + $0.45.
Mathematical Formulation
Total Offsite Sale Fees = (Order Total × 0.215) + $0.45. Net Profit = Order Total - Total Fees - Item COGS.Optimization Best Practices
Shops earning under $10,000/year can opt out of Offsite Ads in their shop dashboard to preserve standard margins.
If you earn over $10,000/year, participation is legally mandatory; price all catalog items with at least a 25% profit margin buffer.
An Offsite Ad click attribution window lasts for 30 days; any order placed by that shopper within 30 days incurs the fee.
Frequently Asked Questions
Q.How much does Etsy take on a $100 sale attributed to an Offsite Ad?
For a shop on the 12% tier, total fees are approximately $21.95 (21.5% = $21.50 + $0.45), leaving $78.05 before product cost.
Q.Can I opt out of Etsy Offsite Ads?
Only shops with less than $10,000 in revenue over the prior 12 consecutive months can opt out. Once you cross $10k, participation is mandatory for life.
Q.What is the attribution window for an Offsite Ad sale?
Etsy uses a 30-day attribution window. If a buyer clicks an ad and buys anything from your shop within 30 days, the fee applies.