Apple App Store Small Business 15% Calculator
Simulate indie developer revenue with Apple’s reduced 15% commission rate for developers earning under $1M annually.
Parameters & Config
Gross transaction amount billed to your customer
Percentage processing surcharge applied to gross order value
Per-transaction flat fee deducted by the platform
Cost of goods sold or fulfillment expense (Set to 0 for digital/software products)
Net earnings cleared into your bank account after all platform & gateway deductions
Cumulative fee deducted by platform and payment network
Key Metrics & Sub-Totals
3 itemsCalculation Summary & Unit Breakdown
| Metric | Calculated Value | Notes / Logic |
|---|---|---|
| Gross Transaction Charge | $4.99 | - |
| Percentage Processing Fee | $0.75 | 15% |
| Fixed Transaction Surcharge | $0.00 | - |
| Total Deducted Fees | $0.75 | - |
| Product / Service Cost (COGS) | $0.00 | - |
| Net Take-Home Revenue | $4.24 | - |
| Net Profit Margin | 84.97% | - |
| Break-Even Sales Price | $0.00 | Zero loss minimum price |
| Required Charge to Clear $100 Net | $117.65 | Reverse payout target |
Overview & Methodology
The Apple App Store Small Business Program reduces commission on paid app downloads and in-app purchases from 30% down to 15% for developers earning up to $1 million in proceeds during the previous calendar year.
Mathematical Formulation
Apple Small Business Fee = Gross Sale × 0.15. Developer Net Proceeds = Gross Sale × 0.85.Optimization Best Practices
You must manually apply for the Small Business Program in App Store Connect; enrollment is not automatically enabled by default.
If your account exceeds $1,000,000 in a calendar year, the standard 30% rate applies to all subsequent sales for the remainder of the year.
Associated developer accounts are aggregated together by Apple to prevent gaming the $1M limit across multiple developer profiles.
Frequently Asked Questions
Q.How much does an indie developer keep on a $9.99 IAP with the 15% rate?
With the 15% Small Business Program rate, Apple deducts $1.50, and the developer receives $8.49 (compared to $6.99 under the 30% rate).
Q.What happens when my app earns $1,000,001?
The standard 30% rate applies only to sales made after crossing the $1M threshold; earlier sales retain the 15% rate.
Q.Does the 15% rate apply to subscriptions in their first year?
Yes. Eligible small businesses pay 15% on subscriptions even in year 1.